![]() Of course, DPReview can take the approach that they are under no obligation to provide the proof since they are only accountable to those who have an financial interest in them. If however I used a low contrast lens such as the old Leica Summarit 50mm f1.5 then the. Solid budget portrait lens Produces attractive bokeh Useful f/1.8 aperture. I do not know if the relationship between Amazon and DPReview is similar or not.Īs long as there is an obvious financial benefit to Amazon from the content of the reviews, their independence will always be questioned - and it is up to DPReview to prove the review was not influenced. For example a bright sky becomes completely white in the final image. Even if you spend some of your time at f/2.8 or f/4, youll still appreciate the incredible sharpness, and the smooth look of the bokeh, although once again I. True independence would involve something like the establishment of a blind trust. Sony just released its fastest-ever lens in the shape of the 50mm f/1.2 GM, so there’s now a question to be asked: out of Canon, Nikon, and Sony, which manufacturer makes. We have no idea how stringently policies are enforced - organizations can similarly point to policies against harassment or discrimination, yet a look at any newspaper shows how weakly certain companies enforce them. Citing policy as a defense against conflict of interest is a weak argument. The lens retains the 7-blade diaphragm, which can result in heptagon-shaped bokeh at large apertures above f/2 (see bokeh examples below). While I do not know if Amazon influences these reviews or not, mgoldberg is perfectly justified in pointing out the potential conflict of interest. On DX sensors, the lens is equivalent to a 75mm lens, which is perfect for portraiture, but a little too long for other types of photography. Quite apart from anything else, the average selling price of the cameras sold in any given year is well under $500 - i.e., most cameras sold are priced below the threshold above which we create review content. Yes we have Amazon buy-boxes on our product pages, but so does virtually every other review site on the web. The idea that DPReview is somehow an Amazon storefront in disguise, and crucially important to the company's bottom line is flattering as far as it goes, but it's also ridiculous. DPReview's editorial team is separated from Amazon's retail teams, and our parent company has no influence over what or how we review products, nor over our findings. Nikons new Z 50mm F1.2 S is a fast, versatile prime lens for the full-frame Z-series. For the sake of comparison, the Canon RF 50mm F1.2L USM lens (2,300) is also pretty heavy. As you stop down any point sources will take on a heptagon (theres a vocabulary word for you) shape but. The Nikon Z 50mm F1.2 is a pretty large, long lens given its focal length. ![]() Hopefully you'll be reassured to learn that those safeguards are, in fact, in place. The lens renders incredibly smooth bokeh at f/1.2. With respect, you've identified an obvious potential conflict of interest, one which would be problematic unless it were addressed via several obvious safeguards, to keep DPReview's editorial team independent.
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